Case Study: Service Design Hong Kong

Showcasing design-led innovation in Asia


Building the Design Thinking community in Asia

Each year, MAKE Studios designs and runs an annual 2-day conference to showcase the best examples of design-led innovation from Hong Kong and the Asia-Pacific region.

The aim is to demonstrate the value and impact of Human Centric Design disciplines such as Design Thinking, Service Design & Customer Experience.

Part of HK’s
Business of
Design Week (BoDW)

Now in its

3rd year


participants each year


Co-designing experiences 
for over 200 participants

We conduct research with prior and potential participants, speakers, sponsors and partners to design compelling and immersive learning experiences.

It’s a privilege to be involved with this important event and experience Hong Kong’s appetite for design-led innovation.”
Marc Stickdorn, Co-author of ‘This is Service Design Thinking’ and ‘This is Service Design Doing’

We create a fully integrated, end-to-end experience for participants based on core values that celebrate diversity and inclusion.


Diversity and inclusion in action

It is important that we design the event in a way that reflects the values of our profession.

We are committed to maintaining a balance of gender, ethnicity and nationality from around the region. As such, we are able to demonstrate the power of diversity of thought and perspective.

A must-attend for anyone interested in Hong Kong and the broader region.”
Adam Lawrence, Co-founder, Global Service Jam


Design capability training

Event production

Experience Design


What change can we make with you?

Let's talk